User Research for Innovation - An Introduction

Introduction to User Research Doing

In today's complex and competitive world it’s Innovate or Die!

Whether you are a startup or an established company; from IT/HR or innovation teams, to innovate you need to know your customer/ the person you are serving. But talking to customers, understanding them requires skill. Getting this wrong means you cannot be certain if the decisions you make are based on the right understanding.

This workshop will:

1. · Introduce you to the most critical skills and methods to understand your users (Look: Observation, Ask: Interviewing, Try: Testing)
2. · Provide you simple social science based frameworks to understand users
3. · Talk about challenges and opportunities for user centric thinking in your organisation

There are 3 key elements to understanding users. This workshop will briefly look at each of these and provide you the tools and mindset for each

Conducted by research practitioners with extensive experience in user research studies with global brands across Asia. We have helped develop and launch successful products in Asia based on user research.

Take the guesswork out of your innovation efforts and develop User Research Doing and Thinking skills!